Snapchat: lenses experience!

Apr 22, 2016 699
Published in Technology

Lenses have been a popular addition to the Snapchat experience.

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According to Snapchat, more than 10 million snaps use lenses every day. Snapchat sought to capitalize on their popularity early on, creating a Lens store where users could purchase discontinued lenses for $0.99 and keep them forever (the lenses available change every day on a rotational basis), though they shut the option down only a month after launch, despite saying that tens of thousands of lenses were being purchased via the store every day.