1. Recognize Clever Hashtags
One popular hashtag is #GottaCatchEmAll. PETA made their own spin on the hashtag to promote not catching or fighting the animals with the hashtag #GottaFreeEmAll.
2. Encourage People to Come to Your Business in a Unique Way
Businesses have come together with the community with Pokémon GO. How? By sharing hot tips about where the Pokémon are playing, Pokéstops in the area, or where there are Gyms nearby.
If you have a rare Pokémon pop up around your business, or your business is a Pokéstop or gym, let your followers know. This type of social media marketing is an excellent way of inviting people into your store!
3. Let the Haters Hate
Amidst all the craze over the new game, there are plenty of people who are vocal about their dislike of Pokémon GO. These people have probably generated more memes than the Pokémon GO players themselves and Nintendo is surely glad about it.