SEPTEMBER WILL HAVE A DENIM TWIST

Aug 06, 2014 438
Published in Campaigns

BERSHKA IS DIVIDING ITS DENIM COLLECTION INTO FOUR DIFFERENT STYLES WITH A SHARED MISSION: THE TOTAL DENIM LOOK

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The denim collection for the new Autumn/Winter season features a range of looks, patterns and washes. They are classified in four styles that follow the trends of the new season, featuring acid washes, oversized jackets, skinny and jogger fit trousers, black denim in traditional washes and a combination of cotton and imitation leather.


STREET

The acid wash comes across strongly in a modern and bold look, and is emphasized in trousers, oversized jackets and elasticated shirts. Super skinny fit trousers share the spotlight with jogger models. Contrasting options coexist in the same style with an ’80s finish.

CASUAL

The men’s casual look is inspired by more informal items such as ripped detail trousers and denim shirts with frayed finishes. Recycled cotton features in one of our jeans models, where the material is made from reused denim fabrics.
The denim jacket is updated and combined with jacquard knit on the sleeves and a shearling-lined collar.

SMART

In this style, acid washes give way to clothes in light washes and different shades of blue. The innovation is most striking in a new fitting shirt dedicated to the classic denim shirt: it is remodelled and “extra long”.

NIGHT

The night inspires our darker denim line dominated by black finishes with traditional washes.
Black trousers in a range of fits take the spotlight. A playful combination of fabrics brings a fresh look to these items.
“Coating” treatments are used on certain items, creating a greased leather effect.

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