HERMÈS PERFUMER

May 16, 2014 403
Published in BEAUTY

The bottle seems to surge upwards, an ultra-slim shape, a crystalline stalagmite, like the counterpoint to that first handful of earth.

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An elegant white cap brings a note of surprise, pure and casual, and which covers the sliding cap of the Terre d'Hermès bottle, becoming its signature.
Other aspects remain faithful, those discreet details rediscovered: the inset Hermès saddle tack and the orange line reflected in the metal shoulders.
Terre d'Hermès Eau très fraîche will be available from mid-March 2014 in Hermès stores, authorised perfume retailers and department stores.


Eau de toilette Natural spray 125 ml > 92 euros


The story of Hermès begins in 1837 when the saddlery craftsman Thierry Hermès opened a workshop in Paris, but the olfactory adventure started properly for Hermès in 1951 with Eau d'Hermès composed by Edmond Roudnitska. The arrival ten years later of Calèche, the first women's perfume from Hermès, confirmed this commitment to the perfumer's art. Since then there has been a succession of creations from the great names of perfumery, each making a unique auteur's contribution to the commitment to perfumery at the house of Hermès, both as a craftsman and as an artist.
In 2004, Jean-Claude Ellena joined the house to become its exclusive perfumer and create all its fragrances. Never forgetting the vulnerability of the individual moment he's striving to transcribe, Jean-Claude Ellena tries to find the “countries behind the air” so dear to Jean Giono*. He reveals them, enters into them and makes them accessible to us by using a few strong symbols... because a mystery can sometimes be likened to a stance or an attitude, whereas the simplicity of a sketch can harbour unsuspected depths. What captures us, then, is not what encloses, but what grants access to a hidden, vibratile space which asks only to be discovered... To this poet, “what is essential is invisible to the eye”.** Isn't that all the difference between an image and the imaginary?
A step like this illustrates the skills inherent to the house of Hermès which puts craftsmanship, individuality and a rigorous element of fantasy at the heart of its endeavours. In the library of Hermès perfumes, each perfume is a story, each perfume opens a new imaginary world.
The Novel-Perfumes Like stories filled with characters and events, the Novel-Perfumes expand time with their lasting presence. They draw their inspiration from the heritage of Hermès and its universe. Calèche, Équipage, the new Bel Ami Vétiver and also Eau des Merveilles, Terre d'Hermès, Voyage d'Hermès and Jour d'Hermès tell a story and invite us to share in the imaginary world of the house.
The Novella-Perfumes Shorter tales with a more limited number of characters and events, the Novella-Perfumes – the Gardens and Colognes – concentrate time around a single moment. An olfactory stroll in the footsteps of the in-house per- fumer, the Gardens establish a new sensory geography inspired by annual themes at Hermès. The Colognes are generous, figurative expressions of simple pleasures, and sit perfectly in this register of olfactory snapshots.
The Poem-Perfumes Sober and intense as haikus, they reinvent a precious and unusual aspect of nature, sublimated by the inspired rewriting of a composer always eager to break new ground.